Chalk It Up To CrossFit® campaign aims to boost awareness of what CrossFit® truly represents. The campaign is based on the insight that CrossFit® enthusiasts appreciate the community and motivation it offers, while outsiders often miss this. The core message is that CrossFit® is unique. To reach a broader audience, these ads can be used in both digital and traditional print methods, or as eye-catching guerrilla tactics.

 Tagline: Chalk It Up To CrossFit®

 Headlines:

• Only thing standing in the way of you is you.

• Purpose and Pride. Two things you can’t spell without PR.